The ‘platform family’ (Goulden 2020) is an engineered simulacra of domestic life, serving to pacify it such that it might be stabilised and circulated through tech platforms’ markets as a commodity. The platform family marks the ongoing, concerted effort to capture domestic life in tech companies’ ecosystems, via a multitude of devices and software infrastructures. I position this as a second ‘industrial revolution of the home’ (cf Schwartz Cowan 1976), the first being the impact of electrification and white goods and the associated industry advertising campaigns, which whilst largely overlooked, profoundly remade both the doings and imaginaries of domestic life. My talk focuses on one specific dimension of this second industrial revolution of the home – relationship breakup and post-breakup life – which is to be the subject of a planned research project. Having set out the concept of the platform family, I will move on to discuss the tensions and outright contradictions between it and the nexus of human relations it seeks to render, reading these renderings through Scott’s (1999) notion of the ‘bureaucratic imagination’, in which platform developers’ mapping and would-be optimisation of domestic life serves to transform it in ways both absurd and harmful. I end with a set of research questions which these developments pose for separating and separated families.