Infant feeding applications (IF apps) are popular mobile applications used in early parenthood, to track infants’ routines and parents’ caregiving practices, such as babies’ feeds, nappy changes, and sleep. These tools have received attention from multiple disciplines – as mobile health technologies, and as socio-cultural artefacts. In the health sciences, most research to-date has focussed on determining app quality, by assessing how well in-app information aligns with public health guidelines of infant feeding, or by evaluating apps’ potential efficacy in promoting public health breastfeeding goals. In the humanities, IF apps are commonly criticised for their role in normalising the datafication of mundane aspects of family life. This normalisation contributes to the production of ever-more complete and continuous data flows about parents and children, often without sufficient transparency to enable users to meaningfully consent or object to the sharing of their personal data. As part of a wider ecology of apps that track reproductive health, IF apps are also criticised for their gendered disciplinary politics that reinforce women’s roles as responsible (digital) reproductive citizens. Yet, little is known about the role of these tools in the wider context of family life, beyond a focus on mothers’ perspectives only. This study combined walkthroughs of Australian-designed IF apps FeedBaby and mum2mum, and interviews with Australian parents from a range of family backgrounds – including fathers, same-sex couples and single parents – to explore the role of IF apps in the context of contemporary Australian parenthood. The findings affirm the importance of critiquing IF apps as tools that can be problematically experienced as quantifying, reductive and disciplining technologies. However, within the context of family life, IF apps and their data also assume qualitative roles and meanings, for example as communication tools within the parenting team, that allow their reconceptualization as tools that can facilitate experiences of empowerment.