Fellowship focus: Exploring the strategic and business value of Generative AI technologies and how they affect people’s trust in organisations.

Summary: Gen AI (Generative AI) technologies such as ChatGPT have attracted significant attention but, as yet, organisations are struggling to leverage them. In this Fellowship, Professor Mikalef will combine his experience in Information Systems with Dr Ioannou’s expertise in privacy and trust to develop a framework that demonstrates the impact of Gen AI on trust among internal and external stakeholders and – in turn – on an organisation’s overall performance. Outcomes will include a lecture, research seminar and a collaborative research project focused on a comparative case study of two organisations deploying Gen AI.

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